| Your customers and prospects are on a professionally maintained database (not in a drawer somewhere) |
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| Your brand stays in front of your customers
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| You are written about / talked about regularly |
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| You welcome new "contacts" to your business |
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| You thank outgoing customers and ask them for their business again and again (and their friends' business too) |
| You look professional |
| You aggressively prospect for new business, every day, every week, even when business is good |
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